Recently ‘Lifestyle DMC’ hosted 400 guests from a consulting company based in Germany into Barcelona for an unforgettable weekend around the city. They arrived in couples over a two day duration with over 12 coaches awaiting upon arrival to pick our guests up from the airport into the W-Hotel, located along the famed boardwalk la Barcelonetta were they spent their weekend. The setting and the photos tell it all… Among the numerous activities and services we offer, this event

As the decision making process on Incentive Travel Programmes move further up the chain, there is an increasing need to be able to show a measurable return on investment. We have had many discussions about complicated algorithms that purport to be able to measure ROI but have yet to see one that is foolproof and transferable. The key to measuring ROI is actually very simple. State the objectives, then measure the before and after A recent SITE survey found that 73 percent of